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Welcome to the SHOVE Blog! Where we talk all things in our world. From channel planning, analytics, optimisation, what’s happening in our space and what’s on the horizon. Category Specialists. WE GET IT.
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ADVERTISING SMARTER: A Dealer’s Guide to Maximising Every Marketing Dollar.
The Ultimate Guide to Dealership Advertising: Digital First, Always.
Aug 48 min read
SEVEN RETURNS TO THE RIVERLAND
Channel Seven broadcasting returns to the Riverland region.
Jul 41 min read
RE-EVALUATING YOUR MARKETING.
The new financial year is a great time to be reviewing your marketing stragtegy.
Jun 152 min read
MAINTAINING THE ART OF MEDIA PLANNING
As I was sitting there in my camping chair reading my favourite book at a sleepy little caravan park on the New South Wales coast over...
Jan 9, 20233 min read
POST COVID MEDIA PLANNING
It’s been interesting to hear people talking about the “Post COVID” world and “The New Normal” and so on. Will we ever go to work again,...
Jun 16, 20213 min read
PROPERTY ANALYTICAL SERIES – PART 3
In previous posts, we’ve spoken briefly about channel planning being less critical when property marketing, due to the targeted nature of...
Oct 3, 20194 min read
OFF-LINE VS ON-LINE ADVERTISING
It’s a debate that we hear more and more often in the world of advertising. Why would you advertise in any other platform other than...
Aug 19, 20193 min read
A DIFFERENT TAKE ON THE RECENT RADIO RATINGS
Podcasts will become Radio’s true “secondary channel”, it can be used as a great way to add incremental reach to an existing Radio campaign.
Jul 10, 20192 min read
PROPERTY ANALYTICAL SERIES - PART 2
In Part 1 of this series we briefly looked at the different areas that should be taken into account when starting to plan your budget....
Jul 8, 20193 min read
PROPERTY ANALYTICAL SERIES - PART 1
How To Calculate Budget in a Tough Market Welcome to part 1 of our 6-part series where we discuss all things buying and planning media...
Jul 1, 20192 min read
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