Jan 9, 20233 minMAINTAINING THE ART OF MEDIA PLANNINGAs I was sitting there in my camping chair reading my favourite book at a sleepy little caravan park on the New South Wales coast over...
Jun 16, 20213 minPOST COVID MEDIA PLANNINGIt’s been interesting to hear people talking about the “Post COVID” world and “The New Normal” and so on. Will we ever go to work again,...
Oct 3, 20194 minPROPERTY ANALYTICAL SERIES – PART 3In previous posts, we’ve spoken briefly about channel planning being less critical when property marketing, due to the targeted nature of...
Aug 19, 20193 minOFF-LINE VS ON-LINE ADVERTISINGIt’s a debate that we hear more and more often in the world of advertising. Why would you advertise in any other platform other than...
Jul 10, 20192 minA DIFFERENT TAKE ON THE RECENT RADIO RATINGSPodcasts will become Radio’s true “secondary channel”, it can be used as a great way to add incremental reach to an existing Radio campaign.
Jul 8, 20193 minPROPERTY ANALYTICAL SERIES - PART 2 In Part 1 of this series we briefly looked at the different areas that should be taken into account when starting to plan your budget....
Jul 1, 20192 minPROPERTY ANALYTICAL SERIES - PART 1 How To Calculate Budget in a Tough Market Welcome to part 1 of our 6-part series where we discuss all things buying and planning media...