Jan 9, 20233 minMAINTAINING THE ART OF MEDIA PLANNINGAs I was sitting there in my camping chair reading my favourite book at a sleepy little caravan park on the New South Wales coast over...
Jun 16, 20213 minPOST COVID MEDIA PLANNINGIt’s been interesting to hear people talking about the “Post COVID” world and “The New Normal” and so on. Will we ever go to work again,...
Aug 19, 20193 minOFF-LINE VS ON-LINE ADVERTISINGIt’s a debate that we hear more and more often in the world of advertising. Why would you advertise in any other platform other than...
Jul 10, 20192 minA DIFFERENT TAKE ON THE RECENT RADIO RATINGSPodcasts will become Radio’s true “secondary channel”, it can be used as a great way to add incremental reach to an existing Radio campaign.