A DYNAMIC AGENCY FOR A NEW AGE IN ADVERTISING

WE EAT, SLEEP AND BREATHE MEDIA.

A COLLECTION OF OUR BEST WORK

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CUB CADET

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WOLF-GARTEN

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NEWQUAY MARINA 

MAB CORPORATION

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ROVER

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PENRITE OIL

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STA TRAVEL

 
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CUB CADET

Cub Cadet are the leader in Ride-On and Zero-Turn lawn mowers worldwide operating under the MTD Products umbrella.

In the summer of 2020/2021, the team at Cub Cadet were looking to expand their footprint beyond our tried and tested practices which had served us well over many years. With an increase in budget, we had to come up with new ways to maximize the effectiveness of media that still delivered bang for buck.

 

After careful planning and consideration, we realised we needed to support Cub Cadet dealers in different states based on density profiling. This led to us using a different channel mix in several states based on scale of reach and profitability.

 

We also used highly targeted forms of Broadcast VOD with Seven, Nine, Foxtel and Kayo to reach certain audience types based on content whilst also in unique geographical areas that highly indexed against propensity to buy. This enabled us to keep costs in check whilst maximising the effectiveness of our media.

WHAT THE CLIENT SAID

Shove Communications has been an important partner for the Cub Cadet brand for several years.  Using clever targeting and diligent campaign optimisation, Shove’s digital media strategies continue to drive users to our website at an ever-improving CPC.  Definitely not a “Set and forget” type agency!

 

We trust Shove with our major campaigns each season as well as for ongoing digital and off-line placements throughout the year.

 

Ben Donovan - Digital Marketing Supervisor ANZ 

 
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WOLF-GARTEN

A new brand to SHOVE in the Spring of 2020 was WOLF-Garten Garden tools. The brand itself already had a strong reputation for those in the know but the team at MTD Products wanted to amplify the brand to the masses for the upcoming summer.

 

Our wealth of knowledge from running previous campaigns for other brands in the category proved to be invaluable with immediate results both in terms of audience acquisition and sales. 

 

Our campaign to build the follower base on the WOLF-Garten Tools Facebook page, was our agencies highest ever performing Audience Acquisition campaign and our strong e-commerce strategy has also delivered the brand it’s highest on-line sales in Australia.

WHAT THE CLIENT SAID

Shove Communications has been a key partner in the re-launch of our WOLF-Garten brand to the Australian market. With SHOVE’s help, our web traffic, social follower numbers and e-commerce sales have gone from zero to bettering our initial forecasts. 

 

As usual SHOVE is all about reaching the right customers for our brand, not just throwing money away to get more traffic. This means our CPC is down and our conversion rates are up.

 

Ben Donovan - Digital Marketing Supervisor ANZ  

 
 
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NEWQUAY MARINA 

MAB CORPORATION

MAB Corporation asked us to help them build a follower base on their new Facebook page for the NewQuay precinct in Docklands. The 'NewQuay’ brand works to identify the precinct as a whole, and encompass several new apartment developments built by MAB as well as an extensive retail precinct, and of-course the stunning NewQuay Marina. 

 

The challenge was to ensure we achieved at least two thousand new followers at a low cost per acquisition but also ensuring we spoke to those who wanted to visit the precinct. Using several different buy methods, geo-fencing and cost caps we were able to achieve our goals proving the initial campaign to be a great success.

 

Stage two of the campaign was to provide lead generation for the leasing of berths at the marina. Using a strong combination of paid social, programmatic display, custom affinity targeting, search engine marketing and Boatsales audience extension, the results have been exceptional in tough market conditions.

WHAT THE CLIENT SAID

SHOVE Communications were able to exceed our expectations for the NewQuay brand, building a strong online following.

 

Their extensive knowledge of the online and social advertising space allowed us to rely on their expertise to manage our campaigns. I cannot speak highly enough of their client management, with timely responses and informative reporting.

Jennifer May - Marketing Executive

 
 
 
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ROVER

After being awarded media buying and planning duties for Rover in May of 2017, we have together with the client, applied multiple best practice methods that have made a profound impact to the marketing efforts of the Rover brand in recent times.

Audience acquisition has been critical to the recent success of Rover across not only on-site acquisition and e-commerce, but also social media.

In 18 months of introducing social assets such as Facebook and Instagram, Rover now sits #1 in their local category on Facebook with some of the highest rates of audience engagement.

More recently as a collective, Rover have introduced an e-commerce offering for items not available at dealer level with great success with SHOVE ensuring quality traffic and sales.

In December of 2018, SHOVE Communications were also awarded the media buying and planning duties for another MTD brand in Cub Cadet as a testament to the volume of work already accomplished.

WHAT THE CLIENT SAID

We have worked together with the SHOVE team for the past three years in expanding the web presence for our Australian lawn care brand, Rover.

Content and paid advertising plans have been strategically planned with short, medium and long term goals in mind, delivering milestones along the way. I would consider SHOVE to be a partner rather than a supplier due to the collaborative work we have been able to produce.

Trent and his team are continually pushing the boundaries whether it be defining and targeting new customer segments or embracing the latest advertising technologies and opportunities.

Having a partner that is willing to roll up their sleeves and understand the inner workings of our business from our product range to our customer segments is an absolute must in our industry and that is where SHOVE stand out from the rest.

 

Luke Theobald - Marketing Communications Manager

Nestled in the convenient waterfront location of the Docklands precinct, MAB Corporation’s Banksia building was completed in 2018 and is now fully occupied.

The challenge facing us as an agency was to ensure quality lead generation of high-end purchasers in challenging market conditions. For this, an “out of the box” approach was needed differing from normal avenues to market.

A mix of traditional and non-traditional performance methods were used comprising of REA, Domain, Search, Fairfax, LinkedIn and investment website Hot Copper. These platforms proved to be strong in both context and discovery whilst ensuring strong cost per lead and enquiry to sale ratios.

Banksia recently received the top honour in 2018’s Urban Development Institute of Australia Awards for Excellence in Victoria, being recognised as the best high density development above 10 storeys. Most recently, Banksia has been shortlisted for a World Architecture Award.

BANKSIA

MAB CORPORATION

WHAT THE CLIENT SAID

Banksia was a unique project that posed a strong need for a fresh approach compared to previous projects.

The team at SHOVE were able to demonstrate not only a mathematical approach, but also one that sought the need for targeting a high-end audience with excellent results in a cost effective way.

Mario Ferreira - Banksia Marketing Manager 

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Penrite Oil approached SHOVE Communications to provide content coverage across social media to bring to life their association with Erebus Motorsport at both the Clipsal 500 and Bathurst 1000 events in 2016.

With over 90 hours of content creation spanning over two weeks, and social seeding across multiple social platforms during both events including live tweeting throughout race events, we achieved for Penrite over 19,000 social engagements, 250 shares and 150 brand comments from close to 400 posts with more than 1,000 images taken.

Events of this magnitude always propose a unique challenge to brands where it can be difficult to capture the essence of all of those who participate and the sheer geographical size of such events.

PENRITE OIL

WHAT THE CLIENT SAID

SHOVE Communications has been an integral and important partner with Penrite Oil over the past four years due to the continuous commitment of Trent Collett.

He has proven over the years to be extremely knowledgeable of our industry, honest, reliable and accessible.

Trent truly partners with our business. He structures campaigns and projects to benefit our business, to achieve the agreed goals of the campaign and deliver learnings to further develop and grow.

I have no hesitation in recommending SHOVE to any business that wishes to engage a true partner, to achieve agreed outcomes, to grow and to succeed.

Fleur Dymond – Marketing Services Manager at Penrite Australia

JEWELL STATION

NEOMETRO

Jewell Station was the first of two buildings to be marketed for the Jewell Station, Urban Village collaboration project between Neometro and Vic Track.

A unique yet large scale project centred in the heart of Brunswick, Neometro wanted to create a whole new type of development bringing together distinctive design, sustainability and community infrastructure to create a New Urban Village.

SHOVE were invited to present ideas of the best way to promote the project and ultimately charged with lead generation duties. As a team, the campaign was a great success amidst tough market conditions and achieving financial close within 18 months.

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WHAT THE CLIENT SAID

The team at SHOVE were highly influential when it came to measuring the success of our marketing efforts for Jewell Station and used a highly thought out and strong analytical approach for lead generation efforts for stage 1 of the project.

Tight reporting, forward thinking and weekly updates for the project team were key factors in the success of this project achieving financial close.

Laura Phillips - Neometro Marketing Manager 

 
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STA TRAVEL

After many years buying and planning media for STA Travel, we as a collective wanted something more. Something different. Something unique, but still ensuring we met the long-standing brief of increasing in-store footfall to those looking to take a break and book a holiday.

 

Traditionally, we had used radio as a means to create urgency “in market” which proved to be a great way of being able to designate offers for “leaving from” cities and change creative on the fly. This then evolved to podcasting which at the time proved to somewhat successful, especially when complimented with retail panels in proximity to store. All solid stuff.

 

However, we wanted to push our suppliers harder. We probed suppliers with a blue sky “what if” brief and decided to work with GOAT.com.au - A mobile first website aimed at reaching millennials. The campaign was centred around giving the consumer a reason to go in store to use gift vouchers given away as prizes for answering questions on GOAT.

 

The user on GOAT was asked a variety of multiple-choice questions which then entered them into the draw to win one of many gift vouchers which could only be redeemed in-store. This answered the brief of increasing footfall.

 

The campaign was a great success with all vouchers given away and as a biproduct of this campaign the client was able to achieve a data base fill of over six thousand new data base acquisitions and increase footfall in store.

WHAT THE CLIENT SAID

Through the use of GOAT’s technology and being able to run an “instant win” mechanism, we were able to see the real-time results of the campaign and how it was performing which was something new for us, and allowed us to optimise the campaign whilst it was still running.

The campaign allowed us to be able to gift small as well as some much more lucrative prizes with the ultimate goal of driving foot traffic into our retail locations – it also allowed us to see what had yet to be redeemed and we could retarget these users. Through the competition, we were also able to grow our database of users who were new to STA Travel, and we knew were in our target audience through using a platform geared towards this demographic. This was a lot more targeted than our traditional broadcast advertising which we ran in previous campaigns. 

Having smaller budgets than other players in the market, the investment vs. the return on this partnership was exactly what we were looking for and felt that it was a success based on our criteria that we were looking to meet. Trent has always had our KPI’s in mind when briefing out our campaigns to potential partners, and we are extremely grateful to have someone like him who is as interested in our business succeeding as we are. 

Amy Mortlock - Head of Product & Marketing STA Travel

 

CONTACT US

PHONE

Trent Collett

0404 878 709

ADDRESS

Waterman Centre, 44 Lakeview Drive, Scoresby, Victoria, 3179

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